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Using Surveys to Qualify Leads and Provide Free Instant Evaluations and Assessments The golden rule on the Internet today is give something away for free before you pitch your sale. Using surveys to provide a free assessment or evaluation to your prospective customers and leads is a great way to initiate a relationship with them. More importantly, it can be used to qualify leads for your business. Top sales people know the value of good qualification methods and that proper qualification can skyrocket your closing ratio and save a tremendous amount of time.

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